JFS Adult Connections: Marketing Automation For The Common Marketer

Tuesday, October 24, 2017, 7:00 pm - 9:00 pm

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As a small business, you may not be able to match the access to staff, time and resources that big brands enjoy, but that doesn’t mean you can’t match the results. Email marketing is a powerful tool for businesses of all sizes, and it can be especially useful for small brands looking to keep up with big players in their industries. The right email marketing strategies can help you overcome budget and staff restraints, allowing you to better connect with consumers despite functioning on a smaller scale.

While personalization is key, without a large marketing team, it may seem like a daunting task for one person. That’s where automation comes in. Email marketing automation monitors how your audience interacts with your emails, segments them based upon preset parameters (i.e. did they open the email? did they click a button?) and tailors future emails to each segment. Instead of manually monitoring click-thru rates and sending customized responses, the workflow does it for you. Our speaker, Hank Hoffmeier, will elaborate on how to implement email marketing automation into your strategies as well as the impact automation can have on small business results.

In this workshop, you will learn:

  • How marketing automation can strengthen relationships with customers and prospects
  • How to automate previously complex marketing tasks so you can always send the right message to the right person at the right time
  • How to use workflows as a powerful foundation and how to continually tweak your workflow to ensure your audience gets relevant content and your business gets results

Hank Hoffmeier has a passion for figuring things out. He loves to communicate with marketers and business owners about how they can grow their business or raise brand awareness with digital marketing. With over 12 years of online marketing experience, Hank has seen so much change in online marketing landscape. He loves to share his digital marketing knowledge and enjoys speaking with anyone that wants to listen discuss best practices and ideas.

$10/person. Registration coming soon…

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